Our Story

Like plants, healthy hair starts at the roots.

For many, hair damage feels unavoidable—years of coloring, heat styling, and harsh chemicals leave strands dull, brittle, and lifeless. The problem starts deep at the roots, where true vitality begins.

Like plants, healthy hair thrives with the right care. Guided by the purity of Swiss botanicals, we merged nature’s wisdom with science to craft a solution that nurtures hair from the roots—restoring its strength, shine, and natural beauty.

Authentic Geneva Roots since 1901.

Our story traces back to the heart of Geneva, where the pristine landscapes and botanical heritage inspired our journey. Passed through generations, our formulas reflect the Swiss commitment to purity and innovation—crafting hair care rooted in the timeless traditions of Geneva’s natural beauty.

The Best Scientist? Mother Nature.

We believe the most powerful innovations don’t come from sterile labs but from the natural brilliance of the earth itself. Our journey begins in the fields, orchards, and botanical gardens where we source the foundation of our formulas—ingredients born of nature’s own evolution, perfected over centuries.

Our approach is simple: we harness the power of nature’s most potent botanicals and enhance them through advanced methods, creating formulations that mirror and support the body’s innate biology.

Turmeric and Bergamot

Earth’s Cellular Protectors

Our turmeric and bergamot plants are cultivated in nutrient-rich soils, carefully selected for their potent bioactive compounds. We use advanced extraction methods to preserve their antioxidants, which defend hair follicles against oxidative stress. These compounds work at the cellular level to promote renewal and create an optimal scalp environment for growth.

Hyaluronic Acid

Nature’s Hydration Blueprint

Our hyaluronic acid is engineered to replicate the body’s natural hydration systems. Derived from bio-fermentation, it binds moisture to the scalp and strands, improving elasticity and reducing breakage. By mimicking the body’s hydration network, it ensures hair stays smooth, flexible, and deeply nourished.

Caffeine and Biotin

Energy and Strength From Within

The caffeine in our formulation is derived from organic sources through eco-conscious processes. It boosts microcirculation, delivering oxygen and nutrients to hair follicles to sustain growth cycles. Meanwhile, biotin—a critical coenzyme in keratin production—fortifies hair’s structure, enhancing its resilience and luster with every use.

Alfalfa and Iris Buds

The Earth’s Nutritional Elixirs

Our alfalfa is a powerhouse of vitamins A, C, and E, grown sustainably to retain its nutrient density. Combined with iris buds, meticulously handpicked at their peak, these ingredients deliver molecular-level nutrition to the scalp, strengthening hair and encouraging vitality from root to tip. This synergy restores balance and reinforces the structural integrity of every strand.

Our Promise To You

Science-Backed Results

Our formulations are scientifically designed to deliver measurable results—healthier, stronger, and more vibrant hair with every use.

100% Vegan Ingredients

Sourced from nature’s finest botanicals, each ingredient is carefully selected to deliver unmatched purity and effectiveness for your hair’s health.

Responsibly Sourced

Our ingredients are sourced through partnerships with sustainable farms and ethical suppliers. From responsibly harvested turmeric to carefully cultivated iris buds, every material supports fair trade practices and environmental preservation.

Saftey For Your Scalp

Free from sulfates, parabens, and harsh chemicals, our gentle yet powerful formulas are dermatologist-tested to nourish and protect even the most sensitive scalps. Enjoy healthier hair without irritation or compromise.

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